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Monroe, Kent B. Lloyd, Susan M. 2015-09-25T22:21:24Z 2015-09-25T22:21:24Z 10000-01-01 2002 2002 Essay three explores the effect of online shipping charges on consumers' e-commerce purchase decisions. (Such purchase decisions relate in part to two of the three shared understandings: trust/control and success.) Two experiments were conducted with college students using a simulated e-commerce website. The first experiment examined how the amount of the shipping charge and the way it is framed (bundled with or separate from the merchandise price) influence the decision to purchase a CD storage unit online or at a conventional retail store. The second experiment examined the influence of framing and online merchandise return policies on purchase decisions. Relevant theory was drawn from prospect theory and mental accounting principles. Made available in DSpace on 2015-09-25T22:21:24Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 3070026.pdf: 22118582 bytes, checksum: 9f5e212e3e6cf33969558eba8057b5b6 (MD5) Previous issue date: 2002 Embargo set by: Seth Robbins for item 85798 Lift date: Forever Reason: Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs U of I Only 357 p. Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2002. http://hdl.handle.net/2142/84517 (MiAaPQ)AAI3070026 eng Business Administration, Marketing Consumers' Experiences With E -Commerce Technologies: Three Essays text Business Administration Business Administration University of Illinois at Urbana-Champaign Dissertation Ph.D.