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James Hess Choi, Pilsik 2015-09-25T22:21:33Z 2015-09-25T22:21:33Z 10000-01-01 2005 2005 Based on the data collected at two supermarkets, it is found that lead products do exist, and they can influence consumers' store choice decisions. Consumers form associations between product categories and the most preferred stores for those product categories, and these associations are stronger in frequently purchased product categories than in infrequently purchased ones. These associations help consumers choose a store once lead products are identified. Lead products in perishable and frequently purchased product categories do not influence store choice. As a group, however, lead products in all product categories influence consumers' store choice. Specifically, meat/seafood, grocery, and liquor were found to significantly influence store choice decisions. The number of stores patronized, shopping trip type, age type, and distance to the store do not moderate the influence of lead products on store choice. Lastly, marketing profits provide quite different, yet more useful information about stores' profitability than the information that accounting profits provide. Different product categories draw consumers to different supermarkets. Overall, these findings suggest strong evidence for lead products as a viable store choice factor. Made available in DSpace on 2015-09-25T22:21:33Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 3198951.pdf: 5235517 bytes, checksum: a04744cb2488837eaa00475598125efd (MD5) Previous issue date: 2005 Embargo set by: Seth Robbins for item 85822 Lift date: Forever Reason: Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs U of I Only 205 p. Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2005. http://hdl.handle.net/2142/84541 (MiAaPQ)AAI3198951 eng Business Administration, Marketing Lead Products, Marketing Profits, and Retail Store Choice text Business Administration Business Administration University of Illinois at Urbana-Champaign Dissertation Ph.D.