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Viswanathan, Madhubalan Riemer, Hila 2015-09-25T22:21:34Z 2015-09-25T22:21:34Z 10000-01-01 2005 2005 The study failed to detect the mediating role of accessibility and attribution. This failure is likely to be due to issues related to the measurement sequence. However, the study did show differences in the moderating role of awareness under the different processing strategy conditions. The results show that under substantive processing, awareness reverses the effect of arousal on judgment. These results are consistent with both the predictions based on the spreading activation mechanism and with past research. Under heuristic processing arousal affects judgment only under high-awareness condition, but had insignificant effect under low awareness condition. These results contradict both the hypothesis and earlier research on misattribution. These distinct moderating roles of awareness under different processing conditions can be attributed to differences in the mechanisms underlying the effect of arousal on judgment. Made available in DSpace on 2015-09-25T22:21:34Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 3199124.pdf: 6490752 bytes, checksum: c17e064bbcb3a46deacaae1629ecffb0 (MD5) Previous issue date: 2005 Embargo set by: Seth Robbins for item 85826 Lift date: Forever Reason: Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs U of I Only 232 p. Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2005. http://hdl.handle.net/2142/84545 (MiAaPQ)AAI3199124 eng Psychology, Experimental Automaticity and Control in the Effect of Arousal on Persuasion text Business Administration Business Administration University of Illinois at Urbana-Champaign Dissertation Ph.D.