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Gardner, David M. Dix, Laura F. 2015-09-25T22:21:35Z 2015-09-25T22:21:35Z 10000-01-01 2006 2006 Paul Dulaney Converse's career spanned a critical time in the development of the discipline of marketing. His education included seminars from the early marketing pioneers, and he contributed to the education of many early marketing scholars through his textbooks and articles. Converse was also highly involved in the earliest marketing professional organization, the National Association of Teachers of Marketing and Advertising (NATMA), and its transition into today's American Marketing Association (AMA). The research presented here highlights Converse' scholarly contributions of research, teaching, and service to the professionalization of the academic discipline of marketing. Made available in DSpace on 2015-09-25T22:21:35Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 3242834.pdf: 3636831 bytes, checksum: 9c315095b115c7149f1752623ac5dcba (MD5) Previous issue date: 2006 Embargo set by: Seth Robbins for item 85829 Lift date: Forever Reason: Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs U of I Only 150 p. Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2006. http://hdl.handle.net/2142/84548 (MiAaPQ)AAI3242834 eng Education, Business The Scholarly Contributions of Paul Dulaney Converse to the Professionalization of the Academic Discipline of Marketing text Business Administration Business Administration University of Illinois at Urbana-Champaign Dissertation Ph.D.