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Kent Monroe Lalwani, Ashok Kumar 2015-09-25T22:21:36Z 2015-09-25T22:21:36Z 10000-01-01 2006 2006 Evidence consistent with selective hypothesis testing, but inconsistent with extant theories of the negativity and positivity effects is provided, and four experiments are conducted to systematically test this explanation against the extant theories of negativity and positivity effects. Results indicate that selective hypothesis testing is a viable explanation of negativity and positivity effects, and that its effects occur independently of the other theories in the literature. Results also shed light on how consumer goals and their prior attitudes influence product evaluations. Contributions, limitations, and directions for future research are discussed. Made available in DSpace on 2015-09-25T22:21:36Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 3242907.pdf: 2989281 bytes, checksum: d6b2344d08ab320b3f71f104322861b8 (MD5) Previous issue date: 2006 Embargo set by: Seth Robbins for item 85831 Lift date: Forever Reason: Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs U of I Only 109 p. Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2006. http://hdl.handle.net/2142/84550 (MiAaPQ)AAI3242907 eng Psychology, Social Negativity and Positivity Biases in Product Evaluations: The Impact of Consumer Goals and Prior Attitudes text Business Administration Business Administration University of Illinois at Urbana-Champaign Dissertation Ph.D.