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Qualls, William J. Qiu, Tianjiao 2015-09-25T22:21:39Z 2015-09-25T22:21:39Z 10000-01-01 2007 2007 Based on the theoretical arguments from transaction cost analysis, agency theory, and social exchange theory, the dissertation examined a model of relationship strength as a function of dependence and relationship fairness perception, developed a classification schema for multi-partner relationships, and tested performance differences of each category of multi-partner relationships. The findings support the significant role of social interactions in forging strong relationships in economically motivated relationships. The findings also suggest that channel members benefit both financially and affectively by their constant efforts in seeking multiple matched relationships which are strong enough to accomplish desired sales or profit objectives. Made available in DSpace on 2015-09-25T22:21:39Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 3270005.pdf: 4314448 bytes, checksum: 4c34b1fcd97e60405285a1558d7a3be0 (MD5) Previous issue date: 2007 Embargo set by: Seth Robbins for item 85841 Lift date: Forever Reason: Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs U of I Only 150 p. Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2007. http://hdl.handle.net/2142/84560 (MiAaPQ)AAI3270005 eng Business Administration, Marketing Performance Implications of Multi -Partner Channel Relationships text Business Administration Business Administration University of Illinois at Urbana-Champaign Dissertation Ph.D.