2026-09-20T18:00:34Z https://www.ideals.illinois.edu/oai-pmh

oai:www.ideals.illinois.edu:2142/84565 2023-07-11 col_2142_5131 col_2142_14791 com_2142_5130 com_2142_14790 com_2142_9216

Chhajed, Dilip Shao, Bin 2015-09-25T22:21:40Z 2015-09-25T22:21:40Z 10000-01-01 2008 2008 In the last essay, we address the product design problem for the bottom of the pyramid market. We model customers' purchasing decision as a joint result of customers' surplus requirement with respect to the product and the purchasing capability. Given the optimal designs of the current product, we explore the optimal designs for the new product. We also provide guidelines for the new market to be adjacent to the current market and also the situations when the new product introduction is not possible. Made available in DSpace on 2015-09-25T22:21:40Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 3314890.pdf: 1421727 bytes, checksum: e5fece5b988343a6cf32f4a393e78f35 (MD5) Previous issue date: 2008 Embargo set by: Seth Robbins for item 85846 Lift date: Forever Reason: Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs U of I Only 122 p. Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2008. http://hdl.handle.net/2142/84565 (MiAaPQ)AAI3314890 eng Business Administration, Management Three Essays on Product Positioning and Pricing text Business Administration Business Administration University of Illinois at Urbana-Champaign Dissertation Ph.D.