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Monroe, Kent B. Weisstein, Fei Lee 2015-09-25T22:21:43Z 2015-09-25T22:21:43Z 10000-01-01 2009 2009 This research contributes to consumer research by verifying that perceived transaction dissimilarity is an important antecedent of fairness perceptions and offering a more comprehensive view of the overall price fairness model. The research demonstrates that different consumer segments' responses to dynamic pricing are distinct and that different price framing tactics influence consumers differently across product-price levels in different price inequity situations and with different price comparison situations. Made available in DSpace on 2015-09-25T22:21:43Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 3395534.pdf: 2148762 bytes, checksum: c0f05a1f33ae7c537b3ecb7e8090ec40 (MD5) Previous issue date: 2009 Embargo set by: Seth Robbins for item 85858 Lift date: Forever Reason: Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs U of I Only 178 p. Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2009. http://hdl.handle.net/2142/84577 (MiAaPQ)AAI3395534 eng Business Administration, Marketing Price Promotion Framing Effects on Consumers' Perceptions of Dynamic Pricing text Business Administration Business Administration University of Illinois at Urbana-Champaign Dissertation Ph.D.