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Monroe, Kent B. Manchanda, Rajesh V. 2015-09-25T22:21:48Z 2015-09-25T22:21:48Z 10000-01-01 1998 1998 It was also found that brand attitudes improved after a one week time lag, suggesting that if there are negative effects as a consequence of the brand's promotional activity, the negative effects dissipate within a one week time period (so long as the promotional activity does not continue). Made available in DSpace on 2015-09-25T22:21:48Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 9904534.pdf: 11554729 bytes, checksum: 228d6d9ce2fde6d0ba72f0ef35948fe1 (MD5) Previous issue date: 1998 Embargo set by: Seth Robbins for item 85877 Lift date: Forever Reason: Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs U of I Only 320 p. Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 1998. http://hdl.handle.net/2142/84596 (MiAaPQ)AAI9904534 eng Psychology, Behavioral An Experimental Investigation of the Effects of Price Promotions on Brand Attitudes: An Attribution Theory Perspective text Business Administration Business Administration University of Illinois at Urbana-Champaign Dissertation Ph.D.