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Monroe, Kent B. Hsu, Chung-Kue 2015-09-25T22:21:49Z 2015-09-25T22:21:49Z 10000-01-01 1998 1998 An experiment with 280 student subjects was conducted to test the hypotheses. We had two manipulated independent variables: information objectivity (four levels) and product type (two classes), and one measured independent variable: product knowledge. The dependent variables used in this research were beliefs, credibility, thought favorability, ad attitudes, product attitudes and purchase intentions. Overall, across two products and two knowledge groups, objective information was found to be superior to subjective information only in influencing subjects' beliefs and credibility ratings, but not in affecting their attitudes or behavioral intentions. Possible reasons that accounted for our findings were discussed. Finally, the research, managerial, and public policy implications, the limitations and future research directions were proposed. Made available in DSpace on 2015-09-25T22:21:49Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 9912271.pdf: 4241649 bytes, checksum: 37beb6cddc8eaee4177485a19c1ff94d (MD5) Previous issue date: 1998 Embargo set by: Seth Robbins for item 85881 Lift date: Forever Reason: Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs U of I Only 203 p. Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 1998. http://hdl.handle.net/2142/84600 (MiAaPQ)AAI9912271 eng Business Administration, Marketing The Moderating Effects of Product Type and Consumer Knowledge on Consumers' Responses to Objective Versus Subjective Information in Print Persuasive Communications text Business Administration Business Administration University of Illinois at Urbana-Champaign Dissertation Ph.D.