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Griffin, Abbie Zahay, Debra L. 2015-09-25T22:21:55Z 2015-09-25T22:21:55Z 10000-01-01 2000 2000 "Although there is support for the idea that strategy and information management should be aligned to achieve competitive advantage, just implementing an effective strategy combination helps the business unit achieve competitive advantage as measured by the Marketing Performance variables above and by business unit growth. The decision to follow the ""Both"" strategy (Low-Cost and Differentiation simultaneously) could be considered a surrogate for ""Strategic Excellence"" in general. This strategy is associated with competitive advantage (Treacy and Wieserma 1993) and in most cases requires coordination of information throughout the business unit as well as a deep and sophisticated knowledge of the customer." Made available in DSpace on 2015-09-25T22:21:55Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 9990202.pdf: 9974688 bytes, checksum: 9a6c6e80d9447c05d413396c3be44ea0 (MD5) Previous issue date: 2000 Embargo set by: Seth Robbins for item 85898 Lift date: Forever Reason: Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs U of I Only 211 p. Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2000. http://hdl.handle.net/2142/84617 (MiAaPQ)AAI9990202 eng Computer Science Aligning Strategy and Customer Information for Performance in Business Markets text Business Administration Business Administration University of Illinois at Urbana-Champaign Dissertation Ph.D.