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William McKinney Staples, Stephen Richard 2015-09-28T14:52:55Z 2015-09-28T14:52:55Z 10000-01-01 2001 2001 This research has further enhanced the importance of identification as a factor affecting sport spectator behavior. While previous research has assessed the impact of fan identification on attendance, this study framed the discussion around an individual's motivation to purchase an athletic event ticket. Because motivation ultimately determines behavior, it is important to consider the primary influences affecting the sport spectator decision making process. Undergraduate student's level of identification with the university proved to be a factor influencing the motivation to purchase an intercollegiate athletic event ticket, while self-esteem had little or no impact on their motivation. The successful utilization of a seven-point scale measuring self-esteem is another important contribution of this research and provides future researchers with a sound tool to assess fan motivation. Made available in DSpace on 2015-09-28T14:52:55Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 3017218.pdf: 6792996 bytes, checksum: ad862def16b029b14192414c337ce63d (MD5) Previous issue date: 2001 Embargo set by: Seth Robbins for item 87273 Lift date: Forever Reason: Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs U of I Only 154 p. Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2001. http://hdl.handle.net/2142/85992 (MiAaPQ)AAI3017218 eng Recreation The Moderating Role of Fan Identification and Self -Esteem on the Motivation to Purchase an Intercollegiate Athletic Event Ticket text Recreation, Sport and Tourism Recreation, Sport and Tourism University of Illinois at Urbana-Champaign Dissertation Ph.D.