2026-09-18T19:06:53Z https://www.ideals.illinois.edu/oai-pmh

oai:www.ideals.illinois.edu:2142/86004 2023-07-11 col_2142_5131 col_2142_14846 com_2142_5130 com_2142_14845 com_2142_9614

Daniel Fesenmaier Wang, Youcheng 2015-09-28T14:52:58Z 2015-09-28T14:52:58Z 10000-01-01 2004 2004 Destination marketing has been a challenging task for most of the tourism organizations representing the destination owing to the fragmented nature of the tourism stakeholders who are involved in the marketing efforts, and collaborative marketing could provide solutions to this challenge. Despite the potential advantages of collaborative destination marketing, adequate attention has not been given to this field of study, either from a practical or theoretical perspective. This study is an attempt to explore the nature and dynamism of collaborative marketing efforts in a destination using a case study approach. Specifically, the study goal is achieved through examining the preconditions, motivations, processes, and outcomes of destination marketing alliances and networks within the domain of theories of interorganizational relations. Efforts have been made for developing a theoretically informed framework for examining tourism marketing alliances that brings together a diverse range of stakeholders in their concerted efforts to conduct tourism marketing activities. Implications are also provided and discussed from both practical and theoretical perspectives. Made available in DSpace on 2015-09-28T14:52:58Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 3131045.pdf: 12404479 bytes, checksum: 8e73c9b06d6bce4cdfd65bb6d287c090 (MD5) Previous issue date: 2004 Embargo set by: Seth Robbins for item 87285 Lift date: Forever Reason: Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs U of I Only 202 p. Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2004. http://hdl.handle.net/2142/86004 (MiAaPQ)AAI3131045 eng Business Administration, Marketing Towards a Theoretical Framework of Collaborative Destination Marketing: A Case Study of Elkhart County, Indiana text Recreation, Sport and Tourism Recreation, Sport and Tourism University of Illinois at Urbana-Champaign Dissertation Ph.D.