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Kachru, Braj B. Martin, Elizabeth Ann 2015-09-28T15:02:40Z 2015-09-28T15:02:40Z 10000-01-01 1998 1998 Despite language legislation in France specifically designed to protect the French language from the influence of English, French advertising continues to exploit anglicisms for their socio-psychological effect on consumers. This descriptive study explores some 2400 television commercials and 1800 magazine advertisements collected in France. Interviews with copywriters in top Paris advertising agencies supplement the data. The primary objectives of the dissertation are (i) to determine the degree to which anglicisms and American imagery appear in French advertising; (ii) to categorize these elements in terms of advertising medium, product domains, and positioning in the advertisement; (iii) to quantitatively and qualitatively describe the lexicogrammatical and visual features of code-mixed advertisements; and (iv) to document current attitudes among advertising specialists in France regarding the effectiveness of using English in advertising, strategies for doing so, and French laws that penalize those who do. Made available in DSpace on 2015-09-28T15:02:40Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 9912314.pdf: 22116702 bytes, checksum: 5aa16b2563e0fffbec8ca871389aa644 (MD5) Previous issue date: 1998 Embargo set by: Seth Robbins for item 87575 Lift date: Forever Reason: Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs U of I Only 554 p. Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 1998. http://hdl.handle.net/2142/86294 (MiAaPQ)AAI9912314 eng Business Administration, Marketing Code-Mixing and Imaging of America in France: The Genre of Advertising text French French University of Illinois at Urbana-Champaign Dissertation Ph.D.