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Patrick Vargas Yoon, Sukki 2015-09-28T15:15:35Z 2015-09-28T15:15:35Z 10000-01-01 2005 2005 "The last two studies focus on cognitive consequences of CFT. In Study 4, the contents of CFT produced by two different conditional framings (""X % discount if you buy no more than three"" vs. ""X % discount if you buy no less than three"") are found to be diametrically opposite, although participants in both conditions in parallel think about better counterfactual alternatives. Regardless of the contrary nature of the two restrictions, participants in both conditions based the purchase quantity decision in large part on CFT, and rationalized the purchase quantity by attributing it to the presence of the restriction. Study 5 demonstrates that the outcome valence of the purchase, mediated by CFT, influences causal attribution. The results from Study 5 also indicate that CFT does not only shape the cognitive evaluation of the retailer at which one made a purchase, but also the evaluation of the other retailer that one did not visit. The dysfunctional aspects of CFT-triggered attribution are discussed." Made available in DSpace on 2015-09-28T15:15:35Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 3199190.pdf: 2967013 bytes, checksum: 9bdaf401d05a5011cced8f94a758b37e (MD5) Previous issue date: 2005 Embargo set by: Seth Robbins for item 87855 Lift date: Forever Reason: Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs U of I Only 133 p. Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2005. http://hdl.handle.net/2142/86574 (MiAaPQ)AAI3199190 eng Psychology, Cognitive When What You Might Have Purchased Misguides You: Dysfunctional Counterfactual Thinking in Consumer Affect and Cognition text Communications Communications University of Illinois at Urbana-Champaign Dissertation Ph.D.