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Chambers, Jason P. Coleman, Catherine Adelaide 2015-09-28T15:15:48Z 2015-09-28T15:15:48Z 10000-01-01 2010 2010 "I propose a dialogic ethics as a framework for understanding vulnerability and responsibility in consumer environments. Paulo Freire, in particular, helps us to understand that our humanity is bound in dialogue. Dialogue requires co-participation. The naming of groups as vulnerable through sweeping generalizations neglects to empower the oppressed by giving them voice in the encounter. When definitions of vulnerability are instituted in cultural and social structures of meaning without appropriate respect for and discourse with those so-named, then we risk instituting a culture of silence from the oppressed or ""vulnerable."" This dehumanizes the oppressed and diffuses the structures of accountability that come with liberation. Instead, we must engage in true dialogue that accepts multiple voices, presents message that enable critical consciousness and empowers the participants, acknowledges the historical circumstances of our language in discourse, and promotes our humanness, which we find in relation to others." Made available in DSpace on 2015-09-28T15:15:48Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 3430852.pdf: 5349400 bytes, checksum: ed34514bc908cc9931770154b542cf9e (MD5) Previous issue date: 2010 Embargo set by: Seth Robbins for item 87888 Lift date: Forever Reason: Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs U of I Only 324 p. Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2010. http://hdl.handle.net/2142/86607 (MiAaPQ)AAI3430852 eng Business Administration, Marketing Disempowering Through Definition: A Dialogic Ethics for Understanding Consumer Vulnerability Through Nike's 'Mike and Spike' Advertising and African American Consumer History text Communications Communications University of Illinois at Urbana-Champaign Dissertation Ph.D.