2026-09-18T20:13:03Z https://www.ideals.illinois.edu/oai-pmh

oai:www.ideals.illinois.edu:2142/88207 2023-07-11 col_2142_5131 col_2142_49999 com_2142_5130 com_2142_49998 com_2142_16323

Duff, Brittany Yao, Jiachen 2015-09-29T20:50:07Z 2015-09-29T20:50:07Z 2017-09-30T09:15:24Z 2015-08 2015-07-16 2015-8 There is an old market saying, every exposure is good exposure. However, when consumers are involved in a search activity that requires selective attention, for stimuli that are not targets (distractors), the positive mere exposure effect may be eliminated. The study examined the relationship between attention and exposure effects under three situations, mere exposure, target selection and distractor devaluation. Attitude towards the brand was measured as the dependent variable. Submission published under a 24 month embargo labeled 'U of I only', the embargo will last until 2017-08-01 The student, Jiachen Yao, accepted the attached license on 2015-07-16 at 16:13. The student, Jiachen Yao, submitted this Thesis for approval on 2015-07-16 at 16:25. This Thesis was approved for publication on 2015-07-16 at 16:33. DSpace SAF Submission Ingestion Package generated from Vireo submission #8511 on 2015-09-29 at 15:00:08 Made available in DSpace on 2015-09-29T20:50:07Z (GMT). No. of bitstreams: 2 YAO-THESIS-2015.pdf: 4993645 bytes, checksum: 6733794da5ace30090d574122453f0d8 (MD5) LICENSE.txt: 4208 bytes, checksum: c2a27eb4eff02c4d66ed98b52751d45d (MD5) Previous issue date: 2015-07-16 Embargo set by: Seth Robbins for item 89487 Lift date: 2017-09-29T20:50:34Z Reason: Author requested U of Illinois access only (OA after 2yrs) in Vireo ETD system U of I Only Restriction Lifted for Item 89487 on 2017-09-30T09:15:24Z. application/pdf http://hdl.handle.net/2142/88207 en Copyright 2015 Jiachen Yao attention mere exposure target selection distractor devaluation An examination of how attention influences exposure effects: target selection, distractor devaluation and mere exposure text text Advertising Advertising University of Illinois at Urbana-Champaign Thesis M.S.