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oai:www.ideals.illinois.edu:2142/90919 2023-07-11 col_2142_5131 com_2142_5130

Viswanathan, Madhubalan Viswanathan, Madhubalan Echambadi, Rajagopal Mahoney, Joseph Otnes, Cele Rindfleisch, Aric Venugopal, Srinivas 2016-07-07T21:17:37Z 2016-07-07T21:17:37Z 2018-07-08T09:15:20Z 2016-04-19 2016-05 There are more than a billion poverty-stricken entrepreneurs in the world who run micro-enterprises to meet basic consumption needs. This pervasive phenomenon presents an interesting theoretical conundrum - that of consumer-entrepreneur duality. This duality blurs the boundaries between consumption and entrepreneurship, which have traditionally been distinct domains of scholarly inquiry. The research reported in this dissertation aims to a) provide a theoretical foundation for the notion of consumer-entrepreneur duality and b) test the implications of the aforementioned duality empirically. A key insight flowing from the investigations is that factors in the consumption domain impact important outcomes in the entrepreneurial domain and vice versa. Submission published under a 24 month embargo labeled 'Closed Access', the embargo will last until 2018-05-01 The student, Srinivas Venugopal, accepted the attached license on 2016-04-18 at 08:47. The student, Srinivas Venugopal, submitted this Dissertation for approval on 2016-04-18 at 09:04. This Dissertation was approved for publication on 2016-04-19 at 08:14. DSpace SAF Submission Ingestion Package generated from Vireo submission #9286 on 2016-07-07 at 14:17:05 Made available in DSpace on 2016-07-07T21:17:37Z (GMT). No. of bitstreams: 4 VENUGOPAL-DISSERTATION-2016.pdf: 1854109 bytes, checksum: f8e3d9c290a0109c220b8b0fc51c60c1 (MD5) SrinivasVenugopal-DissertationApr17-Final.docx: 5793780 bytes, checksum: b6083d1e61eed44327c6ca98d0843dc4 (MD5) LICENSE.txt: 4215 bytes, checksum: 3a0d71a95b961c52e415358c38df4270 (MD5) PROQUEST_LICENSE.txt: 4561 bytes, checksum: 191925090206f5324017b16a1d5401bd (MD5) Previous issue date: 2016-04-19 Embargo set by: Seth Robbins for item 93274 Lift date: 2018-07-07T21:18:16Z Reason: Author requested closed access (OA after 2yrs) in Vireo ETD system Limited Restriction Lifted for Item 93274 on 2018-07-08T09:15:20Z. application/pdf http://hdl.handle.net/2142/90919 en Copyright 2016 Srinivas Venugopal subsistence entrepreneurship poverty social justice inclusive business Entrepreneurial marketing in subsistence marketplaces text text Business Administration Business Administration University of Illinois at Urbana-Champaign Dissertation Ph.D.