2026-09-22T01:10:55Z https://www.ideals.illinois.edu/oai-pmh

oai:www.ideals.illinois.edu:2142/99105 2023-07-11 col_2142_5131 col_2142_49999 com_2142_5130 com_2142_49998 com_2142_16323

Ham, Chang Dae Nyarko, Akua Yeboaa 2018-03-02T19:59:40Z 2018-03-02T19:59:40Z 2020-03-03T10:15:11Z 2017-07-18 2017-08 The positive impact of corporate social responsibility (CSR) activities on stakeholder reactions is widely discussed. However, minimal research has addressed how CSR plays diverse roles in insulating a company from negative impacts of corporate crises, depending on the type of crises. This study specifically took into consideration consumers’ awareness of a company’s CSR reputation and their interpretation of CSR motives. To help fill this gap, assimilation - contrast effects and attribution theory were applied to an experimental study exploring a 2 (crisis type: product harm vs. moral harm) x 2 (CSR reputation: high vs. low) x 2 (CSR motives: intrinsic vs. extrinsic) between-subjects design. Two interaction effects were observed between crisis type and CSR reputation and crisis type and consumer inferences of CSR motives on CSR skepticism, resilience to negative information, attitudes towards the corporation and purchase intention of the corporate products. The results indicated that consumers’ awareness of a company’s CSR reputation and their inferences of company motives from a CSR-based crisis played significant roles in determining the valence of reactions within different crisis type. In addition, resilience predicted the impact of crisis type and CSR on attitudes and purchase intentions. Theoretical and practical implications are discussed. Submission published under a 24 month embargo labeled 'U of I Access', the embargo will last until 2019-08-01 The student, Akua Nyarko, accepted the attached license on 2017-07-13 at 14:48. The student, Akua Nyarko, submitted this Thesis for approval on 2017-07-13 at 14:58. This Thesis was approved for publication on 2017-07-18 at 10:17. DSpace SAF Submission Ingestion Package generated from Vireo submission #11458 on 2018-03-02 at 13:02:11 Made available in DSpace on 2018-03-02T19:59:40Z (GMT). No. of bitstreams: 2 NYARKO-THESIS-2017.pdf: 1147490 bytes, checksum: fd8e69fec7b5e7a4f9346ce3ce47aa43 (MD5) LICENSE.txt: 4208 bytes, checksum: 605ccf205d470684e6bb56b79dbc5aaa (MD5) Previous issue date: 2017-07-18 Embargo set by: Seth Robbins for item 105059 Lift date: 2020-03-02T19:59:52Z Reason: Author requested U of Illinois access only (OA after 2yrs) in Vireo ETD system Embargo set by: Seth Robbins for item 105059 Lift date: 2020-03-02T20:02:46Z Reason: Author requested U of Illinois access only (OA after 2yrs) in Vireo ETD system U of I Only Restriction Lifted for Item 105059 on 2020-03-03T10:15:11Z. application/pdf http://hdl.handle.net/2142/99105 en Copyright 2017 Akua Nyarko Crisis Corporate social responsibility (CSR) The effectiveness of corporate social responsibility in corporate crises: from the perspective of assimilation – contrast effects and attribution theory text text Advertising Advertising University of Illinois at Urbana-Champaign Thesis M.S.