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Yao, Mike Z Guo, Danyang 2018-03-13T15:44:35Z 2018-03-13T15:44:35Z 2017-08-24 2017-12 Player-character identification is that video-game players adopt the perspective of a game character during gameplay as a part of their own identity. Player-character identification can be established through several psychological mechanisms, including perspective taking, presence, idealization, and perceived similarities. Although game studies have examined many factors leading to player-character identification, most have focused on physical, behavioral, and social attributes. The role and impact of deeper level connections, such as perceived personality similarities, on player-character identification have not been fully explored. This study examines three factors that might trigger player-character identification:1) personality description, 2) perceived personalization, and 3) positive and negative in-game experiences. In Experiment 1, 91 students participated in a 2 (personality descriptions: matching/non-matching) × 2 (perceived personalization: personalized/non-personalized) factorial experiment. In Experiment 2, 136 students participated in a 2 (personality descriptions: matching/non-matching) × 3 (game experience: positive/negative/control) factorial experiment. Results indicated that personality description was effective on inducing player-character identification; however, explicitly informing players the character’s personality was generated based on their own, and exposing players to positive/negative game experiences were not effective. Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2018-03-13 without embargo terms The student, Danyang Guo, accepted the attached license on 2017-08-20 at 16:13. The student, Danyang Guo, submitted this Thesis for approval on 2017-08-20 at 16:24. This Thesis was approved for publication on 2017-08-24 at 13:37. DSpace SAF Submission Ingestion Package generated from Vireo submission #11607 on 2018-03-13 at 10:02:15 Made available in DSpace on 2018-03-13T15:44:35Z (GMT). No. of bitstreams: 2 GUO-THESIS-2017.pdf: 424518 bytes, checksum: 34e738416c06522089b4fdaae24b8f7a (MD5) LICENSE.txt: 4208 bytes, checksum: 41b81087021ef88a2edbac469f6821f4 (MD5) Previous issue date: 2017-08-24 application/pdf http://hdl.handle.net/2142/99276 en Copyright 2017 Danyang Guo Game Identification Personality Game character Player Player-character identification by personality matching, perceived personalization and positive/negative in-game experience text text Advertising Advertising University of Illinois at Urbana-Champaign Thesis M.S.