Ethos, pathos and logos — A typology for analyzing tweeting comments in scholarly articles

Charland, Glorea; Huang, Hong; Li, Yongji; Li, Yueping

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https://hdl.handle.net/2142/96690 Copy

Description

Title

Ethos, pathos and logos — A typology for analyzing tweeting comments in scholarly articles

Author(s)

• Charland, Glorea
• Huang, Hong
• Li, Yongji
• Li, Yueping

Issue Date

2017

Keyword(s)

• Twitter
• Scholarly communication
• Modes of persuasion

Date of Ingest

2017-07-27T15:57:44Z

Abstract

As increased efforts are being placed on understanding the role of using Twitter in the dissemination of information by scholars. The study is to understand scholars’ tweet and retweet behaviors for tweeting their publication. Research was conducted to evaluate this from the following perspectives: influenced by user rhetoric. Twitter comments were characterized by the typologies contained within tweets and retweets using the three modes of persuasion commonly used in public speaking: Ethos, Pathos, and Logos. The findings indicate that Twitter provides a vehicle by which to accelerate sharing information of interest by the use of particular rhetoric types. Tweeted comments overall favor the persuasive style as Ethos and Pathos, but less use for Logo. Added commentary was not found as intended to initiate and sustain conversation, but was used as a means by which to draw the attention of larger audiences to facilitate information sharing.

Publisher

iSchools

Series/Report Name or Number

iConference 2017 Proceedings

Type of Resource

text

Genre of Resource

Conference Poster

Language

en

Permalink

http://hdl.handle.net/2142/96690

Copyright and License Information

Copyright 2017 Glorea Charland, Hong Huang, Yongji Li, and Yueping Li

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