Exploring the role of social media in the information seeking behavior of millennials in search of safe sex and sexual health information
Author(s)
Rodriguez, Jasmine L.
Chaco, Jarime
Contreras, Caroline
Ramgoolam, Darryl
Issue Date
2017
Keyword(s)
Sexual Health Information (SHI)
Safe sex
Social media
Information seeking behavior
Millennials
Abstract
The purpose of this research is to explore millennials’ preferences when seeking safe sex (SS) and sexual health information (SHI) and whether or not this population views social media sites as preferred sources. Understanding the information preferences of millennials in this context can help educators better disseminate accurate and timely information. This study consisted of an online survey (n=82) which revealed that millennials are not using social media for SS and SHI, primarily due to concerns of accuracy. The survey did reveal that even though millennials believe medical professionals and schools are the best source for acquiring SHI, a majority of respondents (63%) indicated that they use internet websites as their primary source of information. Our research is meant to provide dialogue and background information for future research.
Publisher
iSchools
Series/Report Name or Number
iConference 2017 Proceedings
Type of Resource
text
Language
en
Permalink
http://hdl.handle.net/2142/96724
Copyright and License Information
Copyright 2017 Jamine L. Rodriguez, Jarime Chaco, Caroline Contreras, and Darryl Ramgoolam
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