“Diba Expedition to Facebook”: A preliminary study of massive online collective action in China
Yang, Shengnan; Chen, Pei-Ying
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https://hdl.handle.net/2142/96746
Description
Title
“Diba Expedition to Facebook”: A preliminary study of massive online collective action in China
Author(s)
Yang, Shengnan
Chen, Pei-Ying
Issue Date
2017
Keyword(s)
Online collective action
Cross-strait relations
China
Facebook
Chinese online subculture
Abstract
In this study, we examined the pattern of “Diba Expedition to Facebook” to figure out the particularities of online collective actions in the context of the Chinese internet. A mixed-method approach was adopted to analyze over 26,000 comments on Facebook, of which 400 were sampled for content analysis. Our preliminary findings over patterns and distribution of comments as well as language tactics indicate the three possible causes of the acceptance of this action by the public and Chinese government: First, online action with less commitment had little impact in real life. Second, a well-controlled action could reduce vandalism. Lastly, the pre-selected repetitive messages used by Chinese netizens reflected the same political ideology as the Chinese government.
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