University of Illinois Urbana-Champaign

Understanding young people’s we-intention to contribute in Danmaku websites: Motivational, social, and subculture influence

Zhao, Yuxiang; Peng, Xixian; Tang, Jian; Song, Shijie

Content Files
2.7_80_Zhao-Understanding Young People's We-Intention to Contribute.pdf

Permalink

https://hdl.handle.net/2142/96775

Description

Title
Understanding young people’s we-intention to contribute in Danmaku websites: Motivational, social, and subculture influence
Author(s)
  • Zhao, Yuxiang
  • Peng, Xixian
  • Tang, Jian
  • Song, Shijie
Issue Date
2017
Keyword(s)
  • Danmaku video sharing website
  • We-intention
  • Sense of virtual community
  • Social presence
  • Subcultural identity
Date of Ingest
2017-07-27T15:59:03Z
Abstract
Various social media have promoted the emergence and development of diverse subcultures among the young generation. ACG (Animation, Comic, and Game) is such an adolescent subculture which is fascinating to a group of young people, named Otaku. Danmaku video sharing website is an important social media for them to communicate, and reflects an obvious hedonic characteristic of usage. In this study, we propose a research model in the context of Danmaku websites. First, we include an important social driver, sense of virtual community (SOVC), to predict we-intention of participants. Second, we employ social presence theory and uses and gratifications theory to understand the formation of SOVC. In addition, we argue that when considering young people’s usage of innovative IT product, the degree of their identity within the subcultural involved in the product should also be included. Finally, a longitudinal field study is designed to test the research model and hypotheses.
Publisher
iSchools
Series/Report Name or Number
iConference 2017 Proceedings
Type of Resource
text
Genre of Resource
Conference Paper / Presentation
Language
en
Permalink
http://hdl.handle.net/2142/96775
Copyright and License Information
Copyright 2017 Yuxiang Zhao, Xixian Peng, Jian Tang, and Shijie Song

Owning Collections

iConference 2017 Preliminary Results Papers PRIMARY