University of Illinois Urbana-Champaign

Recommendation Seeking Behavior: Empirical Study of Recommendation Needs in Everyday Life

Baik, Eun J.; Belkin, Nicholas J.

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https://hdl.handle.net/2142/100233

Description

Title
Recommendation Seeking Behavior: Empirical Study of Recommendation Needs in Everyday Life
Author(s)
  • Baik, Eun J.
  • Belkin, Nicholas J.
Issue Date
2018
Keyword(s)
  • human information behavior
  • information seeking behavior
  • recommendation interaction
  • trustworthiness
Abstract
This study explores why recommendation seekers look for recommendations, and how they interact with recommendations through their social milieu. This study utilizes qualitative one-week diary recordings and post-diary interviews to collect rich data that reflect recommendation seekers’ interaction and evaluation strategies in real life issues. The results show that respondents needed recommendations when they are new to situation, wish for changes from a routine behavior, seek trustworthy options or better solutions, and need inspiration. Degree of recommenders’ understanding participants’ situation is more significant than that of sharing interest and similarity with recommenders.
Publisher
iSchools
Series/Report Name or Number
iConference 2018 Proceedings
Type of Resource
text
Language
eng
Permalink
http://hdl.handle.net/2142/100233
Copyright and License Information
Copyright 2018 is held by Eun Baik, Nicholas J. Belkin. Copyright permissions, when appropriate, must be obtained directly from the authors.

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