Exploring Browsing Behavior of Product Information in an M-commerce Application: a Transaction Log Analysis

Jiao, Yifan; Chen, Xiuyu; Wang, Danxue; Zhang, Pengyi; Wang, Jun

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https://hdl.handle.net/2142/100262 Copy

Description

Title

Exploring Browsing Behavior of Product Information in an M-commerce Application: a Transaction Log Analysis

Author(s)

• Jiao, Yifan
• Chen, Xiuyu
• Wang, Danxue
• Zhang, Pengyi
• Wang, Jun

Issue Date

2018

Keyword(s)

• information browsing
• information behavior
• mobile shopping
• mobile electricity business

Abstract

This research aims to describe the information browsing and merchandise purchasing behaviors of the users in an M-commerce application. Data used in this research comes from the transaction logs of 290 heavy users in March 2015. We established the mapping between the request parameters in the log and the user information behavior to future analyze the pattern of user behavior. People are most concerned about the details of items, and actively share their favorite items and shops to others. The times of view is power-law distribution. We also find that the items which are viewed 9 times and are included in the submitted order are most likely to be bought. There is a positive correlation between the purchase of items and the numbers of browsing and sharing behaviors.

Publisher

iSchools

Series/Report Name or Number

iConference 2018 Proceedings

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/100262

Copyright and License Information

Copyright 2018 is held by Yifan Jiao, Xiuyu Chen, Danxue Wang, Pengyi Zhang, Jun Wang. Copyright permissions, when appropriate, must be obtained directly from the authors.

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