Study on information avoidance behavior in WeChat

Yin, Xianbin; Han, Yanfang; Yan, Hui

Permalink

https://hdl.handle.net/2142/106600 Copy

Description

Title

Study on information avoidance behavior in WeChat

Author(s)

• Yin, Xianbin
• Han, Yanfang
• Yan, Hui

Issue Date

2020-03-23

Keyword(s)

• Information avoidance behavior
• Information overload
• Grounded Theory

Abstract

As the rapid prevalent of social media, the receiving, processing and utilizing of information is becoming extremely convenient. However, the problems of information overload and low information quality emerged at the same time also bring excessive social pressure on the social media platform. As a result, an increasing number of users are beginning to take negative attitudes towards all kinds of complicated information on social media. So, it is of great significance to investigate how information avoidance behavior was happened. The in-depth interview was adopted as the way of collecting original data in this study, the sample of which was from Beijing and Anhui Lushan County based on the convenience of snowballing. Based on the grounded theory, the author summarizes five main categories, namely environmental factors, personal factors, technical factors, negative emotions and information avoidance behavior, and clarified the relationship among them. Environmental factors affect personal factors and bad emotions; personal factors affect bad emotions; adverse emotions and technical factors affect the information avoidance behavior directly.

Publisher

iSchools

Series/Report Name or Number

iConference 2020 Proceedings

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/106600

Copyright and License Information

Copyright 2020 Xianbin Yin, Yanfang Han, and Hui Yan

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