University of Illinois Urbana-Champaign

Embedded niche overlap: A media industry history of Yaoi Anime’s American distribution from 1996 to 2009

Freibert, Finley

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https://hdl.handle.net/2142/108992

Description

Title
Embedded niche overlap: A media industry history of Yaoi Anime’s American distribution from 1996 to 2009
Author(s)
Freibert, Finley
Issue Date
2020
Keyword(s)
  • Media Industry Studies
  • Distribution
  • Retail
  • Anime History
  • Yaoi
  • lgbt
  • queer
Abstract
This article offers an industrial history of yaoi anime’s distribution in the United States by companies that acquired official distribution licenses. During the course of this history, the term “yaoi” was not always dominant in American anime vernacular; rather, it only ascended to widespread American usage after it was adopted by American distributors as an industry term. Yaoi anime’s complex distribution history reveals that, unlike yaoi manga, yaoi anime began and continues to be industrially situated at the overlap of seemingly disparate niche categories.
Series/Report Name or Number
Journal of Anime and Manga Studies, vol. 1
Type of Resource
text
Language
en
Permalink
http://hdl.handle.net/2142/108992
DOI
https://doi.org/10.21900/j.jams.v1.234
Copyright and License Information
  • Copyright 2020 Finley Freibert
  • This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (https://creativecommons.org/licenses/by-nc/4.0/).

Owning Collections

JAMS V1 2020: Journal of Anime and Manga Studies: Inaugural Issue PRIMARY
Volume 1