Developing a Theoretical Framework for Web Credibility Assessment on Social Q&A Sites: Preliminary Findings

Lee, Hyun Seung; Choi, Wonchan

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https://hdl.handle.net/2142/117354 Copy

Description

Title

Developing a Theoretical Framework for Web Credibility Assessment on Social Q&A Sites: Preliminary Findings

Author(s)

• Lee, Hyun Seung
• Choi, Wonchan

Issue Date

2023-03-13

Keyword(s)

• Information credibility
• Web credibility
• Credibility assessment ad Social Q&A

Abstract

As part of a large study on developing a theoretical framework for web credibility assessment, this poster presents the preliminary findings on web credibility assessment on social question-and-answer (Q&A) sites using survey data collected through Amazon Mechanical Turk (MTurk), an online crowdsourcing platform. The online survey questionnaire used in the study is designed to examine social Q&A users’ perceptions of 21 criteria categorized into six types of credibility markers (operator trustworthiness, operator expertise, content trustworthiness, content expertise, design trustworthiness, and design expertise). The results showed that the majority of the participants (n=152; 87.9%) have been using social Q&A sites for more than 3 years and evaluating posts on social Q&A sites was the more frequently performed activity than answering or asking questions. Furthermore, at the credibility criterion level, the top five most valued credibility criteria were all associated with the attributes of content (e.g., accuracy, evidence-based) rather than the characteristics of the author (e.g., transparency, rep-utation) or the site’s design (e.g., appropriate design, moderation). At the credibility-type level, however, design expertise, which is regarding the appropriateness and usability of the site, was perceived as the most important factor in assessing information credibility on social Q&A sites. Implications of the results and future directions are discussed

Publisher

iSchools

Series/Report Name or Number

iConference 2023 Proceedings

Type of Resource

• Other
• text

Language

eng

Handle URL

https://hdl.handle.net/2142/117354

Copyright and License Information

Copyright 2023 is held by Hyun Seung Lee and Wonchan Choi. Copyright permissions, when appropriate, must be obtained directly from the authors.

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