Online Self-presentation: Examining Gender Differences in Academic Scholars’ Personal Web-pages

Zargari, Hodayah; Rosenfeld, Ariel; Elmalech, Avshalom

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https://hdl.handle.net/2142/117358 Copy

Description

Title

Online Self-presentation: Examining Gender Differences in Academic Scholars’ Personal Web-pages

Author(s)

• Zargari, Hodayah
• Rosenfeld, Ariel
• Elmalech, Avshalom

Issue Date

2023-03-13

Keyword(s)

• Self-presentation
• Academic Scholars
• Web-pages and Identity Gender

Abstract

Since the emergence of the digital age, professionals have utilized online platforms and apps to promote their occupational self- branding. In this study, we analyzed academic scholars’ usage of university- issued web-pages for self-presentation and examined gender-based differ- ences in these websites. First, we found a gender asymmetry in favor of males in online presence across all academic ranks. Second, in contrast to previous research, we discovered that females included their published research more often than their male peers. Additionally, our results repli- cated females’ tendency to be more expressive and wordier in detailing their research work and identified females’ tendency to use third-person singular pronouns and males’ tendency to use first-person plural pro- nouns

Publisher

iSchools

Series/Report Name or Number

iConference 2023 Proceedings

Type of Resource

• Other
• text

Genre of Resource

Conference Poster

Language

eng

Handle URL

https://hdl.handle.net/2142/117358

Copyright and License Information

Copyright 2023 is held by Hodayah Zargari, Ariel Rosenfeld, and Avshalom Elmalech. Copyright permissions, when appropriate, must be obtained directly from the author.

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