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Gone with the flow: The cognitive, motivational, and affective cost of flow experiences in media use
Pham, Giang Vu Hang
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https://hdl.handle.net/2142/117615
Description
- Title
- Gone with the flow: The cognitive, motivational, and affective cost of flow experiences in media use
- Author(s)
- Pham, Giang Vu Hang
- Issue Date
- 2022-11-22
- Director of Research (if dissertation) or Advisor (if thesis)
- Duff, Brittany R. L.
- Doctoral Committee Chair(s)
- Duff, Brittany R. L.
- Committee Member(s)
- Wise, Kevin
- Fisher, Jacob
- Faber, Ron
- Department of Study
- Inst of Communications Rsch
- Discipline
- Communications and Media
- Degree Granting Institution
- University of Illinois at Urbana-Champaign
- Degree Name
- Ph.D.
- Degree Level
- Dissertation
- Keyword(s)
- Flow
- Flow Cost
- Digital Wellbeing
- Cognitive Capacity
- Media Psychology
- Media Technology
- Entertainment Media
- Language
- eng
- Abstract
- This dissertation presents a novel theoretical framework that recognizes the potential downstream cost of flow experiences in media use. Flow (state of full immersion in an activity) has been considered an optimal experience, with considerable effort devoted to understanding how to increase flow. However, that may not always be the case. In the context of multiple goal pursuit, flow may facilitate one goal at the cost of the others given people’s limited capacity of time and cognitive resources for everyday activities. Three studies were conducted to examine the negative impact of flow in media use. The first study presents a concept explication of flow cost with preliminary evidence from a scenario-based study (N=245). The second study (N=55) conceptualizes and systematically investigates the cognitive, motivational, affective aspects of flow cost and the way people attribute the cause of the undesirable goal outcome caused by flow. The third study (N=114) further evidences costs of flow while examining the type of cognitive processes (controlled vs. automatic) required in the immediate subsequent tasks as a moderator of flow cost. Findings from this research promise to extend media and human-computer interaction research by highlighting flow as a double-edged sword for media users’ goal performance and gratification. They will also provide practical implications for designing tools that help reduce the cost of flow in everyday life media use and improve digital wellbeing.
- Graduation Semester
- 2022-12
- Type of Resource
- Thesis
- Handle URL
- https://hdl.handle.net/2142/117615
- Copyright and License Information
- Copyright 2022 Giang Pham
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Graduate Dissertations and Theses at Illinois PRIMARY
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