University of Illinois Urbana-Champaign

How News Media Framed COVID-19 on Social Media at the Early Stage: A Comparative Study of UK and China

Li, Xinna

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https://hdl.handle.net/2142/122788

Description

Title
How News Media Framed COVID-19 on Social Media at the Early Stage: A Comparative Study of UK and China
Author(s)
Li, Xinna
Issue Date
2024-03-20
Keyword(s)
  • BBC Twitter
  • CCTV Weibo
  • Health Communication
Abstract
This study compared the use of social media by British and Chinese news media at the early stage of COVID-19. By analyzing the British Broadcasting Corporation (BBC) Twitter account and China Central Television (CCTV) Weibo account, this research explored the similarities and differences in the health communication strategies applied by two national news media in the UK and China. The content analysis results showed that news updates and official responses were the two most common topics in both BBC Twitter and CCTV Weibo at the beginning of the pandemic. However, CCTV focused more on reporting the statistics of the pandemic, while BBC emphasized the new developments of the pandemic. Besides, the BBC mainly used linked articles to present information, while CCTV used more diverse formats. This study contributes to the global health communication scholarship by considering cultural and organizational factors in the differences of health information dissemination.
Publisher
iSchools
Series/Report Name or Number
iConference 2024 Proceedings
Type of Resource
Other
Language
eng
Handle URL
https://hdl.handle.net/2142/122788
Copyright and License Information
Copyright 2024 is held by Xinna Li. Copyright permissions, when appropriate, must be obtained directly from the authors.

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