Research on the influence of library ritual activities on user’s identity

Tang, Qiong; Bu, Junyu; Zhou, Dengqian

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https://hdl.handle.net/2142/122812 Copy

Description

Title

Research on the influence of library ritual activities on user’s identity

Author(s)

• Tang, Qiong
• Bu, Junyu
• Zhou, Dengqian

Issue Date

2024-03-20

Keyword(s)

• Library ritual activities
• User identity
• Self-identity
• Library identity
• Cultural identity

Abstract

To promote the high-quality development of public cultural services, libraries need innovative marketing methods to attract users’ extensive participation. Ritual activities can enhance group unity, promote cultural inheritance, and influence users’ identity, and can be used as one of the ways of library marketing. In-depth study of library ritual activities and clarification of the impact of ritual activities on library users’ identity is conducive to optimizing library ritual activities and enhancing library social value. Therefore, this paper interviewed 6 librarians and 15 users about their views on library ritual activities. Based on interview content and interactive ritual chain theory, social identity theory and communication ritual concept, this paper constructed a model of the influence of library ritual activities on user identity. Experiment was used to verify it. It was found that library ritual activities had a positive impact on user identification, however, perceived value and emotional energy did not play a mediating role in all effects, and there were certain differences between participating users and observing users.

Publisher

iSchools

Series/Report Name or Number

iConference 2024 Proceedings

Type of Resource

Other

Language

eng

Handle URL

https://hdl.handle.net/2142/122812

Copyright and License Information

Copyright 2024 is held by Qiong Tang, Junyu Bu and Dengqian Zhou. Copyright permissions, when appropriate, must be obtained directly from the authors.

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