A Study on Health Consumers’ Emotional Responses to Asthma-Related Videos on YouTube

Wang, Yanyan; Zhang, Jin

Permalink

https://hdl.handle.net/2142/122814 Copy

Description

Title

A Study on Health Consumers’ Emotional Responses to Asthma-Related Videos on YouTube

Author(s)

• Wang, Yanyan
• Zhang, Jin

Issue Date

2024-03-20

Keyword(s)

• Health Consumer
• Emotional Response
• Health Video
• YouTube
• Asthma

Abstract

Social media platforms and user-generated videos have become important information channels and resources for health consumers to seek and learn asthma-related information. This study illustrated the features of asthma-related videos on YouTube and health consumers’ emotional responses to these videos, and explored the video attributes’ influences on the health consumers’ emotional responses to asthma-related videos on YouTube. Manually coding, sentiment analysis and descriptive statistical analysis were employed to illustrate the features of asthma-related videos and health consumers’ emotional responses. Regression modeling method explored the factors influencing the health consumers’ emotional responses. Two types of factors, attitude expression influence factor that provoked or reduced the consumers’ desires to express attitudes and attitude tendency influence factor that provoked or reduced the consumers’ expression of positive or negative attitudes, were discovered in this study. The Post Interval and Number of Tags were the attitude expression influence factors, and the Subject Category and Video Valence were the attitude tendency influence factors. Video post interval reduced health consumers’ attitude expression, while number of tags stimulated their attitude expression. Video valence reduced the negative attitudes, while Sign & Symptom and Cause & Pathophysiology subjects reduced the positive attitudes.

Publisher

iSchools

Series/Report Name or Number

iConference 2024 Proceedings

Type of Resource

Other

Language

eng

Handle URL

https://hdl.handle.net/2142/122814

Copyright and License Information

Copyright 2024 is held by Yanyan Wang and Jin Zhang. Copyright permissions, when appropriate, must be obtained directly from the authors.

Owning Collections