Doc on the Tok: How BIPOC College Students Perceive Healthcare Professionals’ Social Media Content

Fletcher, Kiara; Kazmi, Maahe; Ingram, Jordyn; Aljundi, Adam Alabssi; Thomas, Heaven; Booth, Kayla; Haimson, Oliver L.

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https://hdl.handle.net/2142/122841 Copy

Description

Title

Doc on the Tok: How BIPOC College Students Perceive Healthcare Professionals’ Social Media Content

Author(s)

• Fletcher, Kiara
• Kazmi, Maahe
• Ingram, Jordyn
• Aljundi, Adam Alabssi
• Thomas, Heaven
• Booth, Kayla
• Haimson, Oliver L.

Issue Date

2024-03-20

Keyword(s)

• Information Quality
• Social Media
• Health Information
• Information Behavior

Abstract

90% of the U.S. population interacts with health information on social media. While access to this information can be important to those who experience financial, geographical, and logistical barriers to receiving medical care, social media is also a source of health-related misinformation and disinformation that can cause/exacerbate serious harm. One of many proposed initiatives to combat medical misinformation online is for healthcare professionals to create their own channels and disseminate health information based on their professional expertise on platforms like TikTok. But how do users, particularly Black, Indigenous, and People of Color (BIPOC) who are more likely to experience harm and neglect in medical settings due to systemic racism in the US, perceive the quality of the information healthcare professionals create? This poster paper is the first step in a larger research project to explore this phenomenon in which we: present a preliminary literature review, identify two gaps, and propose a qualitative study to explore BIPOC college students' perceptions of social media content created by healthcare professionals on popular, short-form video platforms.

Publisher

iSchools

Series/Report Name or Number

iConference 2024 Proceedings

Type of Resource

Other

Language

eng

Handle URL

https://hdl.handle.net/2142/122841

Copyright and License Information

Copyright 2024 is held by Kiara Fletcher, Maahe Kazmi, Jordyn Ingram, Adam Alabssi Aljundi, Heaven Thomas, Kayla Booth, and Oliver L. Haimson. Copyright permissions, when appropriate, must be obtained directly from the authors.

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