Sociocultural Factors Affecting User Intention to Use PDCS

Sun, Honglei (Lia); Zeng, Chuanliang; Jie, Chencan

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https://hdl.handle.net/2142/132997 Copy

Description

Title

Sociocultural Factors Affecting User Intention to Use PDCS

Author(s)

• Sun, Honglei (Lia)
• Zeng, Chuanliang
• Jie, Chencan

Issue Date

2026-03-12

Keyword(s)

• Public digital cultural services
• User intention
• Sociocultural factors
• Library

Abstract

Introduction. Public digital cultural services (PDCS) demonstrate great potential in bridging digital divides and facilitating digital inclusion. Research on PDCS has increasingly documented the factors that affect PDCS user behavior, while little is known about how sociocultural factors affect user intention to use PDCS. This study aims to investigate the influence of sociocultural factors on user intention to use PDCS. Method. This study used the Stimulus-Organism-Response theory as a framework for the proposed conceptual model. Data collected from 223 respondents was used to test the hypotheses and validate the proposed model using Partial Least Squares Structural Equation Modeling. Findings. The results showed that cultural identity is the most significant predictor of user intention to use PDCS and has a positive impact on PDCS users’ self-efficacy. Self-efficacy, social influence, and social support positively affect user intention to use PDCS. Cultural identity and social influence have a positive impact on PDCS users’ self-efficacy, and such self-efficacy partially mediates the effect of cultural identity on user intention. Contributions. The findings of this study not only enrich the theoretical foundation of PDCS user behavior but also contribute to designing more attractive PDCS and improving PDCS efficiency.

Publisher

iSchools

Series/Report Name or Number

iConference 2026 Proceedings

Type of Resource

Other

Genre of Resource

Conference Poster

Language

eng

Permalink

https://hdl.handle.net/2142/132997

Copyright and License Information

Copyright 2026 is held by Honglei (Lia) Sun, Chuanliang Zeng, and Chencan Jie. Copyright permissions, when appropriate, must be obtained directly from the authors.

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