How Algorithmic Awareness Predicts Passive and Active Social Media Content Engagement Behavior

Pierre, Louvins; Oeldorf-Hirsch, Anne

Permalink

https://hdl.handle.net/2142/133146 Copy

Description

Title

How Algorithmic Awareness Predicts Passive and Active Social Media Content Engagement Behavior

Author(s)

• Pierre, Louvins
• Oeldorf-Hirsch, Anne

Issue Date

2025-12-18

Keyword(s)

Algorithmic awareness, internet literacy, social media disclosure, social media engagement

Date of Ingest

2026-04-26T11:44:06-05:00

Abstract

Drawing on theories of social media engagement, privacy calculus, and dual information processing, this study examines the relationship between users’ awareness of algorithmic influence on social media content and their behavioral engagement on these platforms. Utilizing a survey of U.S. adult social media users (N = 990), we investigate how self-reported internet literacy and awareness of algorithmically curated media content are associated with social media self-disclosure, as well as passive and active behavioral engagement. Structural equation modeling analysis reveals a positive association between internet literacy and algorithmic media content awareness. Furthermore, both algorithmic media content awareness and self-disclosure significantly predict passive engagement, while self-disclosure and passive engagement, in turn, positively influence active engagement.

Publisher

AEJMC Communication and Technology Division

Type of Resource

text

Language

eng

DOI

https://doi.org/10.51548/joctec.7.3.2025.05

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