University of Illinois Urbana-Champaign

A meta-analytic review of mass media campaigns designed to change automobile occupant restraint behavior

Moore, Scott David

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https://hdl.handle.net/2142/23135

Description

Title
A meta-analytic review of mass media campaigns designed to change automobile occupant restraint behavior
Author(s)
Moore, Scott David
Issue Date
1989
Doctoral Committee Chair(s)
Middlestadt, Susan
Department of Study
Communication
Discipline
Communication
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
Ph.D.
Degree Level
Dissertation
Keyword(s)
  • Psychology, Social
  • Education, Health
  • Mass Communications
Language
eng
Abstract
This dissertation is a meta-analytic review of mass media campaigns designed to change automobile occupant restraint behavior. Automobile occupant restraint behavior refers to seatbelt and/or child restraint device (CRD) usage. This review reached two general conclusions. First, occupant restraint campaigns, in general, have been effective and some classes of campaigns have been very effective. Specific mediators of campaign success that were examined include: type of campaign (Selective Traffic Enforcement Programs, incentive campaigns, and message-only), data collection technique, message theme, message delivery mode, and presence of child restraint device loaner program. The second conclusion is that a meta-analytic review is superior to a narrative review in synthesizing knowledge. More specially, meta-analytic reviews provide superior techniques for assessing homogeneity of effect sizes and locating sources of heterogeneity. These analytic techniques are especially well-suited for the review of mass media campaigns. Based upon these conclusions, suggestions for future campaigns and their evaluation are made.
Type of Resource
text
Permalink
http://hdl.handle.net/2142/23135
Copyright and License Information
Copyright 1989 Moore, Scott David

Owning Collections

Graduate Dissertations and Theses at Illinois PRIMARY
Graduate Theses and Dissertations at Illinois
Dissertations and Theses - Communication