Diffstrat : an analytical procedure for generating optimal new product concepts for a differentiated-type strategy
Sudharshan, Devanathan; May, Jerrold H.; Gruca, Thomas
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https://hdl.handle.net/2142/26669
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Title Diffstrat : an analytical procedure for generating optimal new product concepts for a differentiated-type strategy Author(s) Sudharshan, Devanathan May, Jerrold H. Gruca, Thomas Issue Date 1986-05 Keyword(s) Marketing research -- Mathematical models Decision making Publisher Urbana, Ill. : Bureau of Economic and Business Research. College of Commerce and Business Administration, University of Illinois at Urbana-Champaign Series/Report Name or Number BEBR faculty working paper ; no. 1251 Type of Resource text Language eng Permalink http://hdl.handle.net/2142/26669 Has Version(s) http://hdl.handle.net/10111/UIUCOCA:diffstratanalyti1251sudh http://www.archive.org/details/diffstratanalyti1251sudh Copyright and License Information Copyright May 1986 Board of Trustees University of Illinois.
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