An expectancy X value analysis of the relationship between consumer attitudes and behavior / BEBR No. 22

Cohen, Joel B.; Ahtola, Olli T.

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https://hdl.handle.net/2142/26813 Copy

Description

Title

An expectancy X value analysis of the relationship between consumer attitudes and behavior / BEBR No. 22

Author(s)

• Cohen, Joel B.
• Ahtola, Olli T.

Contributor(s)

University of Illinois at Urbana-Champaign. College of Commerce and Business Administration

Issue Date

Aug 3 1971

Keyword(s)

• Consumer behavior -- Mathematical models.
• Consumers -- Attitudes

Publisher

[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,

Series/Report Name or Number

Faculty working papers / College of Commerce and Business Administration, University of Illinois at Urbana-Champaign ; no. 22

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/26813

Has Version(s)

• http://hdl.handle.net/10111/UIUCOCA:expectancyxvalue22cohe
• http://www.archive.org/details/expectancyxvalue22cohe

Copyright and License Information

Copyright Aug 3 1971 Board of Trustees University of Illinois.

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