Mythological barriers to the use of marketing research by small and non-profit organizations / BEBR No. 790

Andreasen, Alan R.

Permalink

https://hdl.handle.net/2142/27218 Copy

Description

Title

Mythological barriers to the use of marketing research by small and non-profit organizations / BEBR No. 790

Author(s)

Andreasen, Alan R.

Issue Date

1981-07

Keyword(s)

Marketing research.

Publisher

[Urbana] : College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois, Urbana-Champaign,

Series/Report Name or Number

BEBR faculty working paper ; no. 790

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/27218

Has Version(s)

• http://hdl.handle.net/10111/UIUCOCA:mythologicalbarr790andr
• http://www.archive.org/details/mythologicalbarr790andr

Copyright and License Information

Copyright July 1981 Board of Trustees University of Illinois.

Owning Collections