Mythological barriers to the use of marketing research by small and non-profit organizations / BEBR No. 790
Andreasen, Alan R.
- Mythological barriers to the use of marketing research by small and non-profit organizations / BEBR No. 790
- Andreasen, Alan R.
- Issue Date
- Marketing research.
- [Urbana] : College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois, Urbana-Champaign,
- Series/Report Name or Number
- BEBR faculty working paper ; no. 790
- Type of Resource
- Has Version(s)
- Copyright and License Information
- Copyright July 1981 Board of Trustees University of Illinois.
Research Publications from UIUC