Attitudinal effects of advertising : a cognitive-response model / BEBR No. 45

Wright, Peter L.

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https://hdl.handle.net/2142/27338 Copy

Description

Title

Attitudinal effects of advertising : a cognitive-response model / BEBR No. 45

Author(s)

Wright, Peter L.

Contributor(s)

University of Illinois at Urbana-Champaign. College of Commerce and Business Administration

Issue Date

Apr 14 1972

Keyword(s)

• Consumers.
• Advertising.
• Attitude (Psychology)

Publisher

[Urbana, Ill.] College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,

Series/Report Name or Number

Faculty working papers, no. 45

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/27338

Has Version(s)

• http://hdl.handle.net/10111/UIUCOCA:attitudinaleffec45wrig
• http://www.archive.org/details/attitudinaleffec45wrig

Copyright and License Information

Copyright Apr 14 1972 Board of Trustees University of Illinois.

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