Attitudinal effects of advertising : a cognitive-response model / BEBR No. 45
Wright, Peter L.
- Attitudinal effects of advertising : a cognitive-response model / BEBR No. 45
- Wright, Peter L.
- University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
- Issue Date
- Apr 14 1972
- Attitude (Psychology)
- [Urbana, Ill.] College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
- Series/Report Name or Number
- Faculty working papers, no. 45
- Type of Resource
- Has Version(s)
- Copyright and License Information
- Copyright Apr 14 1972 Board of Trustees University of Illinois.
Research Publications from UIUC