Toward really understanding media effects on advertising response : procedure and evidence
Wright, Peter
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https://hdl.handle.net/2142/27380
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Title Toward really understanding media effects on advertising response : procedure and evidence Author(s) Wright, Peter Issue Date 1972-05-30 Keyword(s) Date of Ingest 2011-09-15T14:54:13Z Publisher Urbana, Ill.: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign Series/Report Name or Number BEBR Faculty working papers ; no. 0057 Type of Resource text Language eng Permalink http://hdl.handle.net/2142/27380 Has Version(s) http://hdl.handle.net/10111/UIUCOCA:towardreallyunde57wrig http://www.archive.org/details/towardreallyunde57wrig Copyright and License Information Copyright 1972 Board of Trustees University of Illinois.
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