"The marketing concept : its dimensions for the ""big"" small firm / BEBR No. 783"

Gardner, David Morgan

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https://hdl.handle.net/2142/27421 Copy

Description

Title

"The marketing concept : its dimensions for the ""big"" small firm / BEBR No. 783"

Author(s)

Gardner, David Morgan

Issue Date

1981-06

Keyword(s)

• Marketing
• Customer services

Geographic Coverage

Illinois.

Publisher

[Urbana] : College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois, Urbana-Champaign,

Series/Report Name or Number

BEBR faculty working paper ; no. 783

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/27421

Has Version(s)

• http://hdl.handle.net/10111/UIUCOCA:marketingconcept783gard
• http://www.archive.org/details/marketingconcept783gard

Copyright and License Information

Copyright June 1981 Board of Trustees University of Illinois.

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