Is there a theory of deception in advertising?
Nath, Deepika; Gardner, David Morgan
Permalink
https://hdl.handle.net/2142/28377
Description
Title Is there a theory of deception in advertising? Author(s) Nath, Deepika Gardner, David Morgan Issue Date 1986-10 Keyword(s) Advertising Date of Ingest 2011-11-21T22:17:05Z Publisher Urbana, Ill. : Bureau of Economic and Business Research. College of Commerce and Business Administration, University of Illinois at Urbana-Champaign Series/Report Name or Number BEBR faculty working paper ; no. 1296 Type of Resource text Language eng Permalink http://hdl.handle.net/2142/28377 Has Version(s) http://hdl.handle.net/10111/UIUCOCA:istheretheoryofd1296nath http://www.archive.org/details/istheretheoryofd1296nath Copyright and License Information Copyright October 1986 Board of Trustees University of Illinois.
Owning Collections
