University of Illinois Urbana-Champaign

Value-response segmentation : a market segmentation approach to social marketing problems / 161

Winter, Frederick W.

Content Files
valueresponseseg161wint.pdf

Permalink

https://hdl.handle.net/2142/29055

Description

Title
Value-response segmentation : a market segmentation approach to social marketing problems / 161
Author(s)
Winter, Frederick W.
Issue Date
1974
Keyword(s)
  • Market segmentation
  • Marketing -- Social aspects.
Date of Ingest
2012-01-25T22:28:04Z
Publisher
Urbana : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
Series/Report Name or Number
Faculty working papers ; no. 161
Type of Resource
text
Language
eng
Permalink
http://hdl.handle.net/2142/29055
Has Version(s)
  • http://hdl.handle.net/10111/UIUCOCA:valueresponseseg161wint
  • http://www.archive.org/details/valueresponseseg161wint
Copyright and License Information
  • In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact digicc@library.illinois.edu for information.
  • Copyright 1974 Board of Trustees University of Illinois.

Owning Collections

Research publications from the University of Illinois at Urbana-Champaign PRIMARY
Research Publications from UIUC