"""Power potential"" channel strategies in social marketing"
Andreasen, Alan R.
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https://hdl.handle.net/2142/29365
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Title """Power potential"" channel strategies in social marketing" Author(s) Andreasen, Alan R. Issue Date 1981 Keyword(s) Markets -- Social aspects Marketing channels Date of Ingest 2012-01-25T22:39:49Z Publisher [Urbana] : College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois, Urbana-Champaign, Series/Report Name or Number BEBR faculty working paper ; no. 0743 Type of Resource text Language eng Permalink http://hdl.handle.net/2142/29365 Has Version(s) http://hdl.handle.net/10111/UIUCOCA:powerpotentialch743andr http://www.archive.org/details/powerpotentialch743andr Copyright and License Information Copyright 1981 Board of Trustees University of Illinois.
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