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University of Illinois Urbana-Champaign

Influences of category structure on brand positioning and choice

Coupey, Eloise; Jung, Kwon

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https://hdl.handle.net/2142/29933

Description

Title
Influences of category structure on brand positioning and choice
Author(s)
  • Coupey, Eloise
  • Jung, Kwon
Issue Date
1993-04
Date of Ingest
2012-02-15T17:33:15Z
Publisher
Champaign : University of Illinois at Urbana-Champaign
Series/Report Name or Number
BEBR faculty working paper ; no. 93-0127
Type of Resource
text
Language
eng
Permalink
http://hdl.handle.net/2142/29933
Has Version(s)
  • http://hdl.handle.net/10111/UIUCOCA:influencesofcate93127coup
  • http://www.archive.org/details/influencesofcate93127coup
Copyright and License Information
Copyright April 1993 Board of Trustees University of Illinois.

Owning Collections

Faculty Working Paper - Bureau of Economic and Business Research PRIMARY