University of Illinois Urbana-Champaign

The ghetto marketing life cycle : a case of underachievement / 239

Andreasen, Alan R.

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https://hdl.handle.net/2142/32290

Description

Title
The ghetto marketing life cycle : a case of underachievement / 239
Author(s)
Andreasen, Alan R.
Contributor(s)
University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Issue Date
Marh 1975
Keyword(s)
  • Marketing research.
  • Low-income consumers.
  • African American consumers.
Publisher
[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
Series/Report Name or Number
Faculty working papers ; no. 239
Type of Resource
text
Language
eng
Permalink
http://hdl.handle.net/2142/32290
Has Version(s)
  • http://hdl.handle.net/10111/UIUCOCA:ghettomarketingl239andr
  • http://www.archive.org/details/ghettomarketingl239andr
Copyright and License Information
  • In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact digicc@library.illinois.edu for information.
  • Copyright Marh 1975 Board of Trustees University of Illinois.

Owning Collections

Research publications from the University of Illinois at Urbana-Champaign PRIMARY
Research Publications from UIUC