The Path from New to Viral: Understanding What Makes Videos Go Viral

Vogelbacker, Kathryn; Dillahunt, Xavier; McCollum, Denzel

Permalink

https://hdl.handle.net/2142/47367 Copy

Description

Title

The Path from New to Viral: Understanding What Makes Videos Go Viral

Author(s)

• Vogelbacker, Kathryn
• Dillahunt, Xavier
• McCollum, Denzel

Issue Date

2014-03-01

Keyword(s)

• viral videos
• social media
• content analysis
• survey study
• internet

Abstract

Viral videos have become very popular and influential in our technology-driven world. They have a strong influence on the production of popular user generated TV shows and websites. Our team explored what makes videos to go viral. We aimed to understand the driving factors behind what makes a video go from one view to thousands of views. We focused particularly on comedic amateur videos that have gone from simply being posted to a social media sites such as YouTube to being aired on popular television programs like Tosh.O and Ridiculousness. We achieved our goal by performing a content analysis of viral videos, conducting a survey to viewers and organizing an interview with a viral video celebrity. Through our research we will present our project background, methodology on collecting data about viral videos, content analysis, and concluding factors in viral armature comedic videos.

Publisher

iSchools

Series/Report Name or Number

iConference 2014 Proceedings

Type of Resource

text

Language

english

Permalink

http://hdl.handle.net/2142/47367

DOI

https://doi.org/10.9776/14406

Copyright and License Information

Copyright 2014 is held by the authors of individual items in the proceedings. Copyright permissions, when appropriate, must be obtained directly from the authors.

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